Apple has officially announced its highly anticipated iPhone 17 series launch event, set to take place on Tuesday, September 9, 2025, at 10:00 AM PT at the Steve Jobs Theater in Apple Park, Cupertino, California. The event, titled “Awe Dropping,” will be streamed live on Apple’s website, YouTube, and the Apple TV app, showcasing the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
Pre-orders are expected to begin on Friday, September 12, 2025, at 8:00 AM ET, following Apple’s traditional schedule. The official sale and delivery date is slated for Friday, September 19, 2025, when the devices will be available in Apple Stores and online platforms. Some models, particularly the new ultra-thin iPhone 17 Air, may face slight delays due to production timelines, as seen with previous unique models like the iPhone 12 mini.
The iPhone 17 series is rumored to feature larger displays (6.3-inch for iPhone 17 and Pro, 6.9-inch for Pro Max), a 120Hz ProMotion refresh rate across all models, and a new orange color option for the Pro variants. Pricing is expected to start at $649 for the base model, with a potential $50 increase due to tariffs.
Mark your calendars and prepare for pre-orders to secure your iPhone 17 on launch day. Stay tuned for more details during Apple’s keynote!
