Vivo’s V60, launched on September 4, 2025, in India, has been hailed as a mid-range marvel, blending a sleek design, a massive 6,500mAh battery, and ZEISS-backed triple cameras into a package starting at ₹36,999. With India’s smartphone market buzzing—shipments grew 15% year-on-year in Q2 2025—Vivo’s latest offering, powered by the Snapdragon 7 Gen 4, promises to solidify its 16.5% market lead. But a shocking secret lurks beneath the glossy exterior: outdated storage technology that could cripple performance and frustrate users. Is the V60 the dream phone it claims to be, or a costly letdown poised to shatter Indian buyers’ expectations?
The V60’s Dazzling Appeal
The Vivo V60 is a stunner at first glance. Its 6.77-inch FHD+ AMOLED display with 5,000 nits peak brightness and 120Hz refresh rate delivers vibrant visuals, perfect for India’s streaming-savvy audience. The triple camera setup—50MP Sony IMX766 main, 50MP Sony IMX882 telephoto, and 8MP ultrawide—co-developed with ZEISS, offers versatile photography, including an India-exclusive Wedding vLog feature for instant social media-ready videos. The 6,500mAh battery, paired with 90W FlashCharge, promises two-day endurance, while IP68/IP69 ratings make it the toughest V-series phone yet, surviving 1.5 meters underwater for 120 minutes.
Indian tech fans are buzzing. “V60’s cameras and battery are unreal for ₹36,999!” posted @TechBit on X, echoing the hype. Vivo’s promise of four Android upgrades and six years of security patches, running on Funtouch OS 15 with Android 15, adds longevity to the package. With variants up to 16GB RAM and 512GB storage, the V60 seems tailor-made for India’s value-driven market, where Vivo outpaces Samsung and Realme. But a hidden flaw threatens to derail this dream.
The Dirty Secret: Outdated UFS 2.2 Storage
Here’s the bombshell: the Vivo V60 uses UFS 2.2 storage, a technology dating back to 2020, instead of the faster UFS 3.1 or 4.0 found in competitors like the Realme 15 Pro (₹29,999) and OnePlus Nord 4 (₹32,999). UFS 2.2, with read speeds around 700MB/s, lags significantly behind UFS 3.1’s 1,200MB/s and UFS 4.0’s 2,000MB/s, resulting in slower app launches, file transfers, and multitasking. X users like @techswami_yt slammed the choice, tweeting, “UFS 2.2 in a ₹36,999 phone? Vivo’s cutting corners big time!” A GSMArena benchmark revealed the V60’s storage speeds trail the Realme 15 Pro by 30%, making it a bottleneck for power users.
In India, where 70% of smartphone buyers prioritize performance for gaming and multitasking (per Counterpoint Research), this outdated tech is a shocking misstep. The Snapdragon 7 Gen 4, while efficient, can’t fully compensate for sluggish storage, especially in heavy apps like PUBG or video editors. “Vivo’s hyping the battery and cameras, but UFS 2.2 feels like a scam at this price,” posted @Gadgetsdata, reflecting widespread frustration. Compared to the iPhone 17 Air’s NVMe storage or Samsung’s Galaxy A17 5G with UFS 3.1, the V60 risks falling behind in India’s cutthroat mid-range segment.
Why It Matters in India
India’s smartphone market is unforgiving. With brands like Realme offering UFS 3.1 in the ₹20,999 15T and Honor’s X7c 5G delivering value at ₹14,999, consumers expect cutting-edge specs for their money. The V60’s premium pricing—up to ₹45,999 for the 16GB/512GB variant—positions it against flagships like the Google Pixel 8a, which uses faster storage and cleaner software. Vivo’s decision to stick with UFS 2.2, likely to cut costs, feels like a betrayal in a market where performance is king. “I was ready to upgrade from my V50, but UFS 2.2 is a dealbreaker,” tweeted @yabhishekhd, summing up the sentiment.
The V60’s other specs, like LPDDR4X RAM (slower than LPDDR5), further fuel concerns. While the 6,500mAh battery and ZEISS cameras are standout features, sluggish storage could sour the experience for users editing 4K videos or juggling multiple apps. A 91Mobiles review noted that the V60 stutters during intensive tasks compared to the Vivo X200 FE, which uses UFS 3.1 despite similar cameras. In a country where 800 million smartphone users demand seamless performance, Vivo’s gamble could backfire.
Can Vivo Salvage the Dream?
Vivo isn’t oblivious to the backlash. The company’s Greater Noida facility, employing 8,000 workers, is doubling down on “Make in India” to keep costs competitive, and promotions like 10% bank discounts on Flipkart and Amazon aim to soften the price sting. Vivo could also release software optimizations to mitigate UFS 2.2’s limitations, as seen in some Nothing Phone models. But with competitors like Realme’s 10,000mAh phone looming in 2026 and Apple’s iPhone 17 series launching September 9, 2025, Vivo faces pressure to act fast.
The V60’s strengths—durability, battery life, and camera prowess—are undeniable, but the UFS 2.2 blunder casts a shadow. Will Indian buyers overlook this flaw for the phone’s premium design and features, or will they turn to rivals offering better performance? As sales begin September 19, Vivo’s dream phone risks becoming a cautionary tale of cutting corners in a market that demands excellence.
The Verdict: A Dream Dimmed by a Dirty Secret
The Vivo V60 dazzles with its sleek build and powerhouse battery, but its outdated UFS 2.2 storage is a shocking flaw that could cripple its appeal in India’s performance-hungry market. As Vivo battles to maintain its market lead, this misstep may push buyers toward competitors like Realme, Samsung, or Apple. The V60’s fate hangs in the balance—can Vivo redeem itself with updates, or will this dirty secret shatter Indian smartphone dreams?
Disclaimer: Specifications and performance claims are based on industry reports and user feedback. Always verify details with authorized retailers.
Sources: GSMArena, 91Mobiles, Counterpoint Research, X posts from @TechBit and @Gadgetsdata.
